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Leadership in Service Innovation

Learn about the best practices in business leadership, innovation, service management and customer experience design.

About this course

In an increasingly volatile, uncertain, complex and ambiguous business environment, organisations need to focus on leadership, innovation, customer experience and service excellence to gain a competitive advantage. This course examines best practices in business leadership, innovation, service management and customer experience design. It helps you develop the transformational mind-set and leadership skills needed to succeed in the changing market landscape. You will learn about the environmental changes that led to an experience-based value model which demands that leaders have a strong background in customer experience, value co-creation, and change management to ensure that they are well prepared for the future and ready to maximise organisational resilience and continuous innovation.

Course Access Period

Please note that this is an online self-paced asynchronous course where learners will be granted one month of access from the enrolment date. Do also note that the course tile may take up to 48 hours to show up on your dashboard after purchase, and your access will start after it has been made accessible.

What you will learn

By the end of this course, you should be able to:

  • Design a customer journey map
  • Practise service innovative in sustainable service experiences
  • Explain the importance of the service ecosystem
  • Prioritise the importance of service design thinking principles, processes, methods and tools used in the design
  • Explain the role of technology in transforming the customer experience
  • Recommend various blended approaches as well as emerging and advanced technologies including artificial intelligence, robotics, augmented and virtual realities and digital media to enhance service interaction across sectors
  • Propose ideas from multiple perspectives to identify reasoning in a variety of fields with differing assumptions, contents and methods
  • Examine emerging technology trends for new technological products, services and techniques


You must complete an online quiz of 20 multiple choice questions with a passing score of 50% (i.e., 10 out of 20 questions) in order to be awarded with certificate of participation. You will be given multiple attempts to achieve the passing score. The system will only capture the highest score.

  • Start: Available Now
  • Length: 2 weeks
  • Price: S$54.50 (including GST)
  • Course Provider: Singapore University of Social Sciences
  • Subject: Management
  • Language: English




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