What You Will Learn

On completion of this course, you will be able to:

• Understand the roles and responsibilities of sales development representatives, account executives, and customer success teams in the sales process.
• Gain knowledge of the marketing process and its importance in generating leads for the sales team.
• Explain the value of data towards social media marketing.
• Learn the step-by-step process and outreach cadence followed by sales development representatives to qualify leads and initiate customer engagement.
• Acquire the skills necessary to effectively qualify leads using qualification frameworks.
• Conduct product demonstrations and handle objections as an account executive.
• Understand the role of customer success managers in ensuring customer satisfaction and long-term success.
• Develop an understanding of the key metrics and KPIs used to measure the success of each role in the sales process.